[vc_row][vc_column width=”1/1″][mk_page_title_box page_title=”The One That Didn’t Get Away” section_height=”350″ bg_type=”image” bg_image=”http://landing2.socialears.com/wp-content/uploads/2015/03/banner-2.jpg” bg_position=”center top” bg_stretch=”true” attachment=”scroll” text_align=”center” font_size=”60″ title_letter_spacing=”3″ font_color=”#ffffff” font_weight=”inherit” underline=”true” padding=”20″ sub_font_size=”26″ sub_font_color=”#ffffff” sub_font_weight=”normal” bg_effects=”parallax”][mk_divider style=”thick_solid” divider_width=”full_width” custom_width=”10″ align=”center” border_color=”#00afec” thickness=”1″ margin_top=”0″ margin_bottom=”0″][mk_padding_divider size=”80″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][mk_fancy_title tag_name=”h2″ style=”false” color=”#393836″ size=”14″ font_weight=”inherit” font_style=”inhert” letter_spacing=”0″ margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]
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Thanks to SocialEars social analytics software, EmployeeScreenIQ seized a PR opportunity that might otherwise have slipped away.
The Scene
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The desk of Jackie Jusko, an HRmarketer PR expert and SocialEars HR Edition user.Social Ears alerts Jackie that the phrase “Background Screening” is a trending topic. | |
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Jackie’s client, EmployeeScreenIQ, provides employment background-screening solutions, so the alert stirs her interest. | |
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Using the SocialEars dashboard, Jackie discovers a significant number of people discussing and retweeting an article about employers demanding that job applicants provide their Facebook passwords. |
The Opportunity
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Jackie quickly researches the people retweeting the article. | |
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Several of them are important journalists and bloggers in the HR industry – the very individuals her client wants to reach. | |
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She uses SocialEars to reach out to these individuals and provides them with a link to a newly completed survey report that EmployeeScreenIQ issued on the topic of background screening. |
The Results
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The next day, blogger Eve Tahmincioglu – who authors the Career Diva blog and writes MSNBC.com’s weekly Your Career column – featured the EmployeeScreenIQ survey in her blog. | |
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One week later, she had interviewed EmployeeScreenIQ’s Jason Morris and wrote a complete story about the company’s survey, which was featured on the MSNBC website. | |
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After Eve’s initial story hit, it was picked up by NBC affiliate KUSA, 9 News Denver and the wildly popular Gawker website. |
“A few
minutes of work on SocialEars created a wealth of buzz for us,” said Nick Fishman, EmployeeScreenIQ’s chief marketing officer and executive vice president. “Sending out traditional press releases still plays an important role in PR – but the ability to engage decision makers, influencers and the media in real time is imperative. SocialEars HR is the perfect tool for this.”
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SocialEars gives companies two huge advantages: the ability to know exactly what journalists, bloggers and influencers are covering and the ability to reach out to these individuals at exactly the right time.”
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